APR 25, 2016 // 5pm CET, 11am EST, 8am PST
1. Educates a global workforce on the Business Model Canvas in an efficient, cost effective & scalable way.
2. Implements a program that resulted in a tangible behavorial change across Mastercard.
3. Achieves a clear & consistent language for teams to discuss business models.
4. Designs new business models & value propositions in a systematic, effective, & practical way.
5. Tests different product & business model ideas before going to market.
6. Uses business models as a way to create competitive advantages.